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Let the beef shine.
After two years in our test kitchen, making and tasting thousands of cheeseburgers, a few guiding principles became clear to us and we follow them every day:
* Let the beef shine. Use the absolute best and grind whole cuts fresh every day, adding nothing but salt and pepper.
* Don’t get in the way of the simplicity of the old-school flavors — beef, cheese, and ketchup make a great flavor combination.
* Stay with the classic white bun and American cheese – it’s just not the original without them.
* Handle every detail with heart and precision.
Our aim is simple: Our cheeseburgers should put smile on your face. So we’ll keep an eye out.
If you are smiling, we’ll know we have done our job.